Tailored to fit your unique goals and lifestyle, this one-on-one coaching service offers comprehensive, individualized training and nutrition plans. Guided by Alex Jordan's expert insights and motivational support, you'll embark on a transformative journey that focuses on sustainable strength gains, physique sculpting, and holistic wellness. Ideal for those seeking a deeply personalized approach to reach their peak physical potential.
PERSONALISED STRENGTH COACHING
It's not just about looking good. We work with our clients to ensure they are achieving performance goals first, and looking great naked second.
performance focused
We know you've got a million balls in the air at any given time. Our coaching offers flexible scheduling so that you can fit your fitness around your life.
Flexible schedule
We're are not about that "cookie-cutter, one-size-fits-all" approach. Each of our clients receive coaching that is specifically designed for them,
unique to your needs
We meet and decide if we'll be a good fit. We'll discuss all of your goals and your training history, and you'll also have the opportunity to ask any questions.
consultation
It's not like taking a magic pill, then all of a sudden you're jacked. We work with our client's individual needs to create the right solution for them.
how it works
the process
DROP YOUR DEETS.
Kick off your path to strength and vitality with our '5-Day Strength Kickstart Challenge'. This free guide is your first step towards a transformative fitness journey. Receive daily workouts, nutrition tips, and motivational insights directly in your inbox. Designed by Alex Jordan, this challenge is perfect for beginners and fitness enthusiasts alike looking to refresh their routine. Sign up now and take the first step towards unlocking your true strength potential!
Jumpstart Your Fitness Journey
The 5-Day Strength Kickstart Challenge
Small Business Owner
Taylor
As a busy entrepreneur, I struggled to find a program that fit my hectic schedule. Alex's personalized approach not only made fitness achievable but enjoyable. I've never felt stronger or more energized!
Working with Alex has been a game-changer for my fitness routine.
Small Business Owner
Taylor
I joined Alex’s training sessions three months ago, and it's been an incredible experience. The energy, the community, and Alex’s expertise have pushed me to new heights in my fitness journey.
I've gained not just muscle, but a group of fitness friends.
Small Business Owner
Kayla
Her comprehensive approach to fitness, combined with care and motivation, helped me achieve goals I thought were out of reach. I’m not just physically stronger; I’m more confident and focused.
Alex’s one-on-one coaching has completely transformed my life.
Quarterly Workshops
Nutrition Advice
Open Gym
1:1 Coaching
enroll + pay monthly
$250
Monthly payments of
Monthly Workshops
Nutrition Plan
Open Gym Access
1:1 Coaching
pay in full and + save!
$2600
Annual payment of
THEY CAN'T STOP TALKING ABOUT US
Personal Trainer
David
Enrolling in the 'Urban Strength Mastery Program' was one of the best decisions for my professional development. Alex's depth of knowledge and the comprehensive curriculum have significantly enhanced my coaching skills. It's a must for any fitness professional looking to level up.
Accountant
Michaela
Alex’s one-on-one coaching has transformed my life. Her comprehensive approach to fitness and wellness, combined with genuine care and motivation, helped me achieve goals I thought were out of reach. I’m not just physically stronger; I’m more confident and focused in my daily life.
Software Developer
Samantha
I joined Alex’s group training sessions three months ago, and it's been an incredible experience. The energy, the community, and Alex’s expertise have pushed me to new heights in my fitness journey. I've gained not just muscle, but a group of fitness friends who keep me motivated.